SITUATION
Ready-to-eat soups have a more comprehensive range of uses — they do not need to be diluted, mixed, or boiled; they only need to be heated. Therefore, they can be used in surprisingly odd places. Just have a spoon with you. Hey, young man, don't you have better things to do instead of spending time in the kitchen?
SOLUTION
In a fast-changing world, there is less and less time for storytelling, so we decided to make bold and clarified packaging. When you are starving, it takes less time to decide what to eat. Shouting typography communicates the type of soup, and a big top-view photo makes it even easier to pick the soup you are dying for. Vibrant colours and big contrast make a huge shelf impact and drastically make the soups stand out even more from the competitors.
Client: Kėdainių konservų fabrikas
Brand manager: Tomas Motiejaitis
Agency: étiquette
Art direction: Aliona Bobin, Artūras Lavruvjanec
Design: Artūras Lavruvjanec
Product photoshoot: Irmantas Savulionis
Post-production: Artūras Lavruvjanec
Account management: Auguras Pipiras
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© étiquette, 2023, Vilnius
